<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Business, Unbothered]]></title><description><![CDATA[For founders who are done building businesses that work for everyone except the person running them. Better timing, aligned strategy, and a lot less self-abandonment.]]></description><link>https://blog.begoodguide.com</link><image><url>https://substackcdn.com/image/fetch/$s_!w_pi!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819d525f-0e17-4774-b15b-d132efa996c8_256x256.png</url><title>Business, Unbothered</title><link>https://blog.begoodguide.com</link></image><generator>Substack</generator><lastBuildDate>Sun, 30 Aug 2026 07:09:31 GMT</lastBuildDate><atom:link href="https://blog.begoodguide.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Be Good Guide]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[begoodguide@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[begoodguide@substack.com]]></itunes:email><itunes:name><![CDATA[Katie ✨ Be Good Guide]]></itunes:name></itunes:owner><itunes:author><![CDATA[Katie ✨ Be Good Guide]]></itunes:author><googleplay:owner><![CDATA[begoodguide@substack.com]]></googleplay:owner><googleplay:email><![CDATA[begoodguide@substack.com]]></googleplay:email><googleplay:author><![CDATA[Katie ✨ Be Good Guide]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Money Altar]]></title><description><![CDATA[How a money altar built during a layoff, and letting go of the grip that comes with it, changed the way I protect and receive money as a founder.]]></description><link>https://blog.begoodguide.com/p/the-money-altar</link><guid isPermaLink="false">https://blog.begoodguide.com/p/the-money-altar</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 27 Aug 2026 13:48:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!QbGr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!QbGr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!QbGr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 424w, https://substackcdn.com/image/fetch/$s_!QbGr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 848w, https://substackcdn.com/image/fetch/$s_!QbGr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 1272w, https://substackcdn.com/image/fetch/$s_!QbGr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!QbGr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png" width="728" height="400" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:400,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:386201,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/212995338?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!QbGr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 424w, https://substackcdn.com/image/fetch/$s_!QbGr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 848w, https://substackcdn.com/image/fetch/$s_!QbGr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 1272w, https://substackcdn.com/image/fetch/$s_!QbGr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F203dd3be-90b8-42b1-aeaf-8e8e71f59e3a_728x400.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In 2022, when Elon Musk took over at Twitter, I got laid off along with everybody else. They offered severance. I looked at it, decided it was insulting, and said no. What came after was a long stretch of not knowing where I&#8217;d land or what I&#8217;d walk away with.</p><p>Around that same time, I set up an altar in my house. Protective crystals surrounding money crystals with one intention I said out loud when I made it: <strong>protect what&#8217;s mine, and what&#8217;s owed to me.</strong> </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!p5ia!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!p5ia!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 424w, https://substackcdn.com/image/fetch/$s_!p5ia!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 848w, https://substackcdn.com/image/fetch/$s_!p5ia!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 1272w, https://substackcdn.com/image/fetch/$s_!p5ia!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!p5ia!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png" width="728" height="400" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:400,&quot;width&quot;:728,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:313233,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/212995338?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!p5ia!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 424w, https://substackcdn.com/image/fetch/$s_!p5ia!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 848w, https://substackcdn.com/image/fetch/$s_!p5ia!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 1272w, https://substackcdn.com/image/fetch/$s_!p5ia!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6e4e5731-dd68-4214-a90b-05882421e7fb_728x400.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Before I had any real information to go on, something very specific about how it would resolve came through to me. It was the kind of thing you could easily get attached to as an outcome. I noticed it. Wrote it in a journal. Then released any attachment to it. </p><p>When the situation finally did resolve, it was spot on to what had come through. I can&#8217;t get into the specifics for legal reasons, but the pattern held.</p><p>That altar has lived in the same spot in my house since November of 2022. It&#8217;s staying there until that chapter is fully closed.</p><h2>Give Money a Place to Land</h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p>It&#8217;s actually not really about the crystals but the intention I put behind it is important to sift through. </p><p>You can&#8217;t protect money by squeezing it until your knuckles go white. Instead, build it a place to land and then get out of the friggin&#8217; way of how it arrives.</p><p>I do a version of this every time I spend a meaningful amount of money on my own business, especially on investing in myself or learning something new. I say it out loud: </p><div class="pullquote"><p>money flows to me easy, may this return to me tenfold</p></div><p>So far, it&#8217;s been working! </p><p>Here&#8217;s the mechanics of why, as best I can explain it. </p><p>When you grip money too tightly, when you&#8217;re white-knuckled about not losing it, you end up watching for the next drop instead of the next opening. </p><h2>You can&#8217;t scan for danger and scan for opportunity with the same set of eyes. </h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>You have to pick one. I choose not to hunt for abundance. I choose to stay open to it, which is a different posture entirely.</p><p>I see the tight-grip version constantly in the founders I work with, usually right before a launch. </p><p>Someone builds a new offer, gets close to putting it out into the world, and starts white-knuckling the number. </p><p>What will this make. <br>Will it work. <br>What if it doesn&#8217;t. </p><p>The second that happens, they stop talking about the thing they built and start talking about the outcome they need from it. </p><p>The energy of the whole launch shifts from &#8220;I built something that genuinely helps people&#8221; to &#8220;please let this work.&#8221; People can feel that difference from the outside.</p><p>The fix for this is almost embarrassingly simple: <strong>before you launch anything, sit down and write out everything you&#8217;re obsessed with about what you made.</strong> </p><p>Every way it&#8217;s going to help people. How good it actually is. You&#8217;re rebuilding the connection to the mission before you ever look at the number again. It puts you back in service instead of back in scarcity and it changes the entire vibe and energy of the launch.</p><h2>You can feel the difference in your own body.</h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Let&#8217;s do a little exercise</p><p>Think about gripping money, <br>fistfuls of it, <br>held too tight, <br>knuckles white,<br>hand close to cramping. </p><p>Release and take a deep breath. </p><p>Now think about being in service, <br>having something real to offer  that helps others,<br>how they are transformed by your magic,<br>how incredible the work is that you have created, <br>the people you have helped with the exact thing they needed.</p><p>Can you tell the difference?</p><p>For me, it is astounding. It&#8217;s the contrast between some mix of dread, fear and anxiety to pure joy and gratitude. </p><h2>The Takeaway</h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Build something solid enough to hold the outcome you want, then loosen your grip enough to let it actually move. You don&#8217;t protect money by choking it. Let it flow and let it land.</p><p>The altar isn&#8217;t really about crystals and the phrase isn&#8217;t really about luck. Both are mechanisms I use to loosen the grip. </p><p>If you&#8217;re sitting on a launch, a rate increase, or a decision you keep white-knuckling, that&#8217;s a signal you are driving from ego, scarcity or lack (or a combo of the three). You haven&#8217;t loosened the grip yet. </p><p>I opened up a handful of spots on my founder hotline, an $88, 30-minute reading built specifically around one question: what&#8217;s blocking your next money move. If that&#8217;s you right now&#8230;</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://begoodguide.as.me/founderhotline&quot;,&quot;text&quot;:&quot;Book Your 30min Founder Hotline Call&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://begoodguide.as.me/founderhotline"><span>Book Your 30min Founder Hotline Call</span></a></p><p></p><p>More on the woo and weird, later. There&#8217;s a whole other post in the way I use candles to boundary my workday and one in the sales language that&#8217;s quietly costing founders money without them ever knowing it. Both are coming.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Hp1R!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Hp1R!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 424w, https://substackcdn.com/image/fetch/$s_!Hp1R!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 848w, https://substackcdn.com/image/fetch/$s_!Hp1R!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 1272w, https://substackcdn.com/image/fetch/$s_!Hp1R!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Hp1R!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png" width="143" height="90" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:90,&quot;width&quot;:143,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4816,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Hp1R!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 424w, https://substackcdn.com/image/fetch/$s_!Hp1R!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 848w, https://substackcdn.com/image/fetch/$s_!Hp1R!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 1272w, https://substackcdn.com/image/fetch/$s_!Hp1R!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f221db8-efea-4b87-bc9c-1658f2552307_143x90.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!INvN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!INvN!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!INvN!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!INvN!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!INvN!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!INvN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!INvN!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!INvN!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!INvN!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!INvN!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb871a642-ed26-446e-9334-f93e0e0583dd_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h6>&#169; 2026 Kmac LLC. All Rights Reserved. </h6>]]></content:encoded></item><item><title><![CDATA[How to Lose an Email Subscriber in Ten Days]]></title><description><![CDATA[A five-minute audit for the five structural mistakes (photos, mobile, hierarchy, brand consistency, and CTAs) that quietly get you dumped by your own email list.]]></description><link>https://blog.begoodguide.com/p/how-to-lose-an-email-subscriber-in</link><guid isPermaLink="false">https://blog.begoodguide.com/p/how-to-lose-an-email-subscriber-in</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Tue, 11 Aug 2026 11:56:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!D8Xk!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fef84f59c-8585-49d6-bd17-5d50d95b206c_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Somewhere around act two of <em>How to Lose a Guy in 10 Days</em>, Andie Anderson is bringing over stuffed animals, giving Ben a digitally created baby book he never asked for, and showing up to his poker night uninvited with a basket of bath products labeled &#8220;his and hers.&#8221; She is doing it on purpose. It&#8217;s for a magazine assignment. She needs Ben gone by day te&#8230;</p>
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          <a href="https://blog.begoodguide.com/p/how-to-lose-an-email-subscriber-in">
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   ]]></content:encoded></item><item><title><![CDATA[Midjourney Bought CoStar. Here's Who Still Gets My Chart.]]></title><description><![CDATA[Midjourney acquired the astrology app CoStar. Here's what it means for your data, and how I decide who earns access to mine.]]></description><link>https://blog.begoodguide.com/p/midjourney-bought-costar-heres-who</link><guid isPermaLink="false">https://blog.begoodguide.com/p/midjourney-bought-costar-heres-who</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Fri, 31 Jul 2026 16:17:22 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/f6ef4d0b-a0d6-448c-b236-e768140670bc_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Midjourney, the AI company, announced it had bought CoStar. The deal itself is old news, it closed quietly back in the spring. The announcement is what&#8217;s new, and it landed on four million people at once: CoStar has about 4.3 million monthly users. </p><p>Its founder, Banu Guler, and her team of roughly two dozen people are now part of Midjourney. Guler become&#8230;</p>
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[I Counted Every Offer I've Ever Built. The Math Was Brutal.]]></title><description><![CDATA[Three and a half years, 39 scoped offers, and only 4 that actually fit. WTF? Here's what happened.]]></description><link>https://blog.begoodguide.com/p/i-counted-every-offer-ive-ever-built</link><guid isPermaLink="false">https://blog.begoodguide.com/p/i-counted-every-offer-ive-ever-built</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 23 Jul 2026 11:45:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!9NAK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4509b087-e28c-4478-ae9d-2e91f4e1f2bf_4246x2809.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>So there I was, at 11pm on a random Tuesday, elbow-deep in my Notion database, doing the one thing I usually avoid. Counting.</p><p>I was cleaning up my Services and Offers database, the one place in my business that never lies to me, and I decided to actually count. Every offer I have ever scoped since I started Be Good Guide in January 2023. Every single one&#8230;</p>
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          <a href="https://blog.begoodguide.com/p/i-counted-every-offer-ive-ever-built">
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   ]]></content:encoded></item><item><title><![CDATA[Turn a Task List Into a Roadmap in 90 Minutes]]></title><description><![CDATA[The framework I use to find out what's actually working before I plan the next six months]]></description><link>https://blog.begoodguide.com/p/turn-a-task-list-into-a-roadmap-in</link><guid isPermaLink="false">https://blog.begoodguide.com/p/turn-a-task-list-into-a-roadmap-in</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Wed, 15 Jul 2026 09:17:52 GMT</pubDate><enclosure url="https://substack-post-media.s3.amazonaws.com/public/images/0d901610-481f-4727-8752-c1c0b4be12af_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>In January, my whole plan for the year lived in an Apple Note.</p><p>It was a giant outline of everything I wanted to bring into the world, across my own business and my clients&#8217; businesses. Every morning I&#8217;d open it and pick whatever I felt called to work on that day. No outline of what it would actually take to bring any one thing into the world. No line con&#8230;</p>
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          <a href="https://blog.begoodguide.com/p/turn-a-task-list-into-a-roadmap-in">
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[002: I dropped the horoscopes, and other things that didn't fit my blueprint]]></title><description><![CDATA[Removing friction from my business, one step at a time.]]></description><link>https://blog.begoodguide.com/p/002-i-dropped-the-daily-horoscope</link><guid isPermaLink="false">https://blog.begoodguide.com/p/002-i-dropped-the-daily-horoscope</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 25 Jun 2026 11:49:53 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!HLxj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HLxj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HLxj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!HLxj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!HLxj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!HLxj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!HLxj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2572949,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/203484941?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!HLxj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!HLxj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!HLxj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!HLxj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ed0996c-6e63-4a11-b861-05435e704b0b_1920x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Quick context if you&#8217;re new here. An Unbothered Business Blueprint is the operating manual I created for how you, specifically, are built to run your business. It pulls from your Human Design, your chart, and the plain facts of how you actually think, lead, and make decisions, then turns all of that into a structure you can build on. The goal is a busin&#8230;</p>
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          <a href="https://blog.begoodguide.com/p/002-i-dropped-the-daily-horoscope">
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   ]]></content:encoded></item><item><title><![CDATA[I Gamified My Nighttime Ritual and My Brain Finally Cooperated]]></title><description><![CDATA[One spin. That's the whole thing.]]></description><link>https://blog.begoodguide.com/p/i-gamified-my-nighttime-ritual-and</link><guid isPermaLink="false">https://blog.begoodguide.com/p/i-gamified-my-nighttime-ritual-and</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Wed, 17 Jun 2026 10:27:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mXhV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mXhV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mXhV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 424w, https://substackcdn.com/image/fetch/$s_!mXhV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 848w, https://substackcdn.com/image/fetch/$s_!mXhV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 1272w, https://substackcdn.com/image/fetch/$s_!mXhV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mXhV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png" width="728" height="400" 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srcset="https://substackcdn.com/image/fetch/$s_!mXhV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 424w, https://substackcdn.com/image/fetch/$s_!mXhV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 848w, https://substackcdn.com/image/fetch/$s_!mXhV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 1272w, https://substackcdn.com/image/fetch/$s_!mXhV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4a707ed0-4d6e-40b7-8fea-0bffdffa7dee_728x400.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I built a nighttime ritual I actually do now. One prize wheel, one spin, whatever it lands on. The decision gets made before my brain is too far gone to make it. That&#8217;s it.</p><p>But let&#8217;s back up a but to how I got here. I&#8216;ve been on a longer journey of learning to actually listen to my body, and one of the things that accelerated it was doing DNA testing with <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Valentina Bain&quot;,&quot;id&quot;:259066239,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/69423bbc-9454-47a3-994d-77bb4a5f564b_1223x1223.png&quot;,&quot;uuid&quot;:&quot;bd2b2dcb-9451-417a-a75e-45e9baa1a021&quot;}" data-component-name="MentionToDOM"></span>. What came back was specific enough to change how I think about my whole day: <strong>when my cortisol spikes, it stays high. And that directly impacts my sleep.</strong></p><p>The end of my day, unbeknownst to me until now, is a cortisol management situation. What I do, watch, engage with, and think about in those last few hours before sleep either supports that or works against it. So rude, right?</p><p>My mornings are dialed. I&#8217;ve built a routine I actually love, one I revisit every six months so it stays fresh, and I feel genuinely supported by how I ease into the day.  At night? That&#8217;s a different story.</p><h2>The evening is the next frontier.</h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><p>By 4pm, my brain is done. I wake up around six, I go to sleep around ten, which means 4pm is already two thirds of the way through my actual day. My nervous system has done the math even when I haven&#8217;t. And asking my 4pm brain to choose a restorative evening activity out of the blue is asking it to do the thing it is least equipped to do at that moment. So it reaches for whatever has the lowest entry barrier.</p><p>For a long time, the default at the end of the day has been putting on TV and numbing. Currently in rotation: Love Island. It&#8217;s literally on like every day so it&#8217;s reliable as a default. And I&#8217;m watching, and I&#8217;m scrolling, and I just feel like I&#8217;m numbing. </p><p>The insight that finally cracked it came from a call with my somatic movement coach <a href="https://revived-living.com/">Sam</a> (she&#8217;s incredible and trains you on how to process the stored emotions in your body in a way that feels safe and supportive). </p><p>We&#8217;ve been doing movement and visualization work and this week, we landed on the topic of rest. On my relationship with it. <strong>On where I learned that rest needed to be earned.</strong></p><p>My mom self-abandoned to host every holiday. The days of prep, the hours in the kitchen with no help while everyone else enjoys themselves. Started as just Easter, became every single one. My dad, an entrepreneur and the bread winner, also built the house we grew up in with his own hands. Weekends were projects. The message underneath all of it was: there is always more to be done.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!XC7i!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!XC7i!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 424w, https://substackcdn.com/image/fetch/$s_!XC7i!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 848w, https://substackcdn.com/image/fetch/$s_!XC7i!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 1272w, https://substackcdn.com/image/fetch/$s_!XC7i!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!XC7i!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif" width="480" height="270" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:270,&quot;width&quot;:480,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4739302,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/gif&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/202288812?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!XC7i!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 424w, https://substackcdn.com/image/fetch/$s_!XC7i!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 848w, https://substackcdn.com/image/fetch/$s_!XC7i!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 1272w, https://substackcdn.com/image/fetch/$s_!XC7i!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa3662d61-ffa0-4194-b8fd-80d6592e70c5_480x270.gif 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The belief I&#8217;m still untangling is &#8220;if I stop moving, I&#8217;ll fall behind.&#8221; And when I&#8217;m in a rest cycle, I feel guilty about it, which creates pressure, which creates freeze, which means I have to dig myself out before I can actually rest. By that point I&#8217;m just putting on Love Island and calling it a night.</p><div class="callout-block" data-callout="true"><p style="text-align: center;"><strong>What my body has been trying to tell me is that numbing and resting are not the same thing. </strong></p></div><p>I already knew this. It&#8217;s not NEW information. The sauna is where I feel it most clearly. No book, no phone, just existing. I feel amazing after. I don&#8217;t struggle to know what rest feels like. The struggle is trying to decide how to do it when my brain is already mush.</p><p>Think about when someone is grieving&#8230;you don&#8217;t ask them what they need. The part of the brain that generates preferences and makes choices is offline. The most useful thing you can do is show up with a plan and remove the burden of deciding. You bring the soup. You make the call. You take the choice off their plate entirely.</p><p>My brain at 4pm is in a similar place. Rest requires a micro-decision: pick the thing, get up, do the thing. Scrolling requires zero decisions. That is where the whole evening goes.</p><h2>Here&#8217;s how I solved this in the most fun way I could think of</h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>So I happened to have this prize wheel from a conference event I did. Obviously. Who doesn&#8217;t have a prize wheel? </p><p>When I mentioned my plan in my HOT GIRL FNDR group chat, the ideas came in immediately. My friends sent ritual after ritual. I now have a full backlog I&#8217;m still sorting through. The crowd-sourcing happened so naturally because the premise was specific enough to make it easy to contribute and I happen to be surrounded by the most brilliant baddies who make me feel super supported.</p><p>So there it was. I had everything I needed. I put rituals on the wedges. One spin, that&#8217;s the protocol. Whatever it lands on, I do it. I can spin again and stack if I want more. I can swap wedges whenever the novelty wears off. I don&#8217;t have to generate the idea from scratch when I&#8217;m already running on empty.</p><p>The wheel is working. The gap between knowing what would help and actually doing it is almost never willpower. It&#8217;s friction. And friction at the end of the day, when your brain has already closed up shop, compounds everything that didn&#8217;t get processed.</p><p>Here&#8217;s what&#8217;s currently on my wheel:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!vg5w!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!vg5w!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vg5w!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vg5w!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vg5w!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!vg5w!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg" width="1456" height="1941" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4392194,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/202288812?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!vg5w!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 424w, https://substackcdn.com/image/fetch/$s_!vg5w!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 848w, https://substackcdn.com/image/fetch/$s_!vg5w!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!vg5w!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F454360bf-c664-4cf0-8f41-7989a87ce574_4284x5712.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h2><strong>Building Your Own Wheel</strong></h2><h5>&#128274; The full annotated backlog, plus a framework for building your own wheel based on your Moon sign and your actual depletion window, is below for paid subscribers.</h5><p>The wheel works because it removes the decision. But what goes on the wheel matters too. A list of rituals that don&#8217;t actually fit how you&#8217;re wired will still sit there unused, just in a different format.</p>
      <p>
          <a href="https://blog.begoodguide.com/p/i-gamified-my-nighttime-ritual-and">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[001: What to Do When You Cannot Make Yourself Show Up]]></title><description><![CDATA[The Part of Your Chart Nobody Talks About]]></description><link>https://blog.begoodguide.com/p/001-what-to-do-when-you-cannot-make</link><guid isPermaLink="false">https://blog.begoodguide.com/p/001-what-to-do-when-you-cannot-make</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Mon, 15 Jun 2026 14:47:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!eNRV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!eNRV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!eNRV!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!eNRV!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!eNRV!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!eNRV!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!eNRV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2572949,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/202133539?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!eNRV!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!eNRV!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!eNRV!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!eNRV!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe2f9be29-a390-4188-96c7-97aef1ce1fba_1920x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Every year when Gemini season arrives, the world speeds up. The weather turns, the energy lifts, people start moving faster and posting more and showing up louder. Spring is in full swing and the cultural message is clear: this is the time to be seen.</p><p>Meanwhile, I have spent the last several weeks in bed having downloads about visibility.</p><p>This is not a me&#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/001-what-to-do-when-you-cannot-make">
              Read more
          </a>
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   ]]></content:encoded></item><item><title><![CDATA[Nobody Knows What You Do. That's A Problem.]]></title><description><![CDATA[The movement statement, the ask, the offer handoff, and why most brilliant founders are walking around invisible.]]></description><link>https://blog.begoodguide.com/p/nobody-knows-what-you-do-thats-a</link><guid isPermaLink="false">https://blog.begoodguide.com/p/nobody-knows-what-you-do-thats-a</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 11 Jun 2026 14:51:36 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!2NsP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I have a theory about why so many brilliant founders are underpaid and underbooked, and it has nothing to do with their systems.</p><p>People will tell you it&#8217;s the funnel. Or the niche. Or the content. Or the energy. And sometimes those things are genuinely the problem. But if I had to name the one thing I see underneath almost every &#8220;my business isn&#8217;t moving&#8221; conversation I have, it&#8217;s this: the founder cannot tell me, in plain words, what she does and who changes because of it.</p><p>At least not in a polished way. Not in a way that lands. Not in a way that makes the person across from her lean in.</p><p>She can tell me what she offers. She can list the deliverables. She can show me the Canva deck she made at 11pm when she was excited about a rebrand. What she can&#8217;t do is distill it into something that sounds like her, describes the real work, and opens a conversation rather than closing one.</p><p>And because she can&#8217;t, she does one of two things.</p><p><strong>Option A: She splits herself.</strong></p><p>She makes three separate Instagram accounts. One for the coaching, one for the Human Design readings, one for the branding work she still does on the side. She tells herself it&#8217;s better to keep things separate so audiences don&#8217;t get confused. What actually happens is she triples her content burden, thins her own energy across three places, and none of the accounts ever builds enough momentum to attract anyone.</p><p><strong>Option B: She piles.</strong></p><p>She puts it all in one place but her introduction sounds like a comma separated course menu of skills. Her website reads like a Cheesecake Factory menu. Forty-seven things, equal weight, no clear door in. A prospective client lands on it and the internal experience is: okay, but which one is for me? That is a question nobody wants to work to answer. They click away.</p><p>Both of these are positioning problems. The fix isn&#8217;t a new funnel. It&#8217;s a movement statement.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2NsP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2NsP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2NsP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2NsP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2NsP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2NsP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:367129,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/201600692?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2NsP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2NsP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2NsP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2NsP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0f5a02ac-1537-4928-a1a6-b736882eab36_1920x1080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h2><strong>What a movement statement is</strong></h2><p>A movement statement is not a mission statement. Mission statements are for stable companies at scale that need something vague enough for the whole org to fit under. You are not that. You are an evolving founder building a body of work, and your body of work is still moving.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!08Dy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!08Dy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!08Dy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!08Dy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!08Dy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!08Dy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:189541,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/201600692?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!08Dy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!08Dy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!08Dy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!08Dy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9df16c07-63d2-4fd9-b905-46338a68cf79_1920x1080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>A movement statement names the thing your whole body of work comes back to. The transformation you are here to create in the world, even as the offers shift and the containers change and the thing you are most excited about this year looks different from three years ago.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!9_yl!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!9_yl!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9_yl!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9_yl!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9_yl!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!9_yl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:112903,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/201600692?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!9_yl!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!9_yl!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!9_yl!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!9_yl!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819e7498-6d49-4762-9088-57144e099a0e_1920x1080.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>It is the through line. The thing that is true whether you are running a retreat or doing a one-on-one session or teaching a workshop. If you say it out loud, you should feel it in your chest. When you say it to someone else, they should either say &#8220;oh, that&#8217;s exactly what I need&#8221; or &#8220;I know exactly who needs that.&#8221; Both of those are a win.</p><p><strong>Mine: I architect businesses based on the human behind them.</strong></p><p>It took me years to land that. Not because I didn&#8217;t know what I was doing, but because I was so inside the work that I couldn&#8217;t see the through line. That is normal. It is also fixable.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h2><strong>Crafting a Movement Statement: The Rules</strong></h2><p>It should make you feel something when you say it. Not just sound good. Feel it in your body. If you feel nothing, it&#8217;s still in your head.</p><p>It should not start with &#8220;I help.&#8221; I help is a placeholder. It&#8217;s what you say when you don&#8217;t yet have the words for what you actually do. Keep going. And while we  are at it&#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/nobody-knows-what-you-do-thats-a">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[I gave myself a visibility hangover.]]></title><description><![CDATA[Post and ghost is a coping strategy.]]></description><link>https://blog.begoodguide.com/p/i-gave-myself-a-visibility-hangover</link><guid isPermaLink="false">https://blog.begoodguide.com/p/i-gave-myself-a-visibility-hangover</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Wed, 03 Jun 2026 13:05:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!CGCa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!CGCa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!CGCa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CGCa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CGCa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CGCa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!CGCa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:19409048,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/200445591?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!CGCa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 424w, https://substackcdn.com/image/fetch/$s_!CGCa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 848w, https://substackcdn.com/image/fetch/$s_!CGCa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!CGCa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1dc953c0-b6e3-492c-8f1a-ec6d085e80fe_6720x4480.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I launched the blueprints last week. Did the thing, showed up, said the words, sent the emails. And then my body went: <em>we&#8217;re done here.</em></p><p>I&#8217;ve been sleeping more than normal for over a week. My creative urge has been offline for just as long. And I&#8217;ve been doing that thing where I tell myself I&#8217;m resting, when really I&#8217;m hiding. The &#8220;rest&#8221; that&#8217;s actually &#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/i-gave-myself-a-visibility-hangover">
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   ]]></content:encoded></item><item><title><![CDATA[Just Because You Can Doesn’t Mean You Should]]></title><description><![CDATA[On capability, energy leaking, and the thing I haven't figured out yet.]]></description><link>https://blog.begoodguide.com/p/just-because-you-can-doesnt-mean</link><guid isPermaLink="false">https://blog.begoodguide.com/p/just-because-you-can-doesnt-mean</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 21 May 2026 11:14:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UDWg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UDWg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UDWg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UDWg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UDWg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UDWg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UDWg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg" width="1456" height="2184" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2184,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4778835,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196714332?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UDWg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UDWg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UDWg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UDWg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74169d2b-ee0f-4dbe-a97c-68b4b36b8b8b_4480x6720.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Picture this&#8230;Monday morning and I&#8217;m on the floor of my kitchen, in my pajamas, before 9am, using a hatchet because I couldn&#8217;t find my hammer. &#128555;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/just-because-you-can-doesnt-mean">
              Read more
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[What It Actually Looks Like to Use Your Unbothered Business Blueprint™]]></title><description><![CDATA[What happens after the insight lands.]]></description><link>https://blog.begoodguide.com/p/what-it-actually-looks-like-to-use</link><guid isPermaLink="false">https://blog.begoodguide.com/p/what-it-actually-looks-like-to-use</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Wed, 20 May 2026 17:46:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!iqGt!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc0ae9fc8-0d90-4aa1-9361-5586e821375b_1080x1920.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I want to talk about what happens after the insight lands.</p><p>After you&#8217;ve tried to get ChatGPT to interpret your birth chart (spoiler: it doesn&#8217;t know astrology and it will confidently get it wrong). After you&#8217;ve paid for the reading with the astrologer or the Human Design expert who left you feeling seen and a little electrified. After you&#8217;ve found the li&#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/what-it-actually-looks-like-to-use">
              Read more
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[I turned my client feedback into a song.]]></title><description><![CDATA[What actually happens when someone reads a document built entirely from how they are designed to operate.]]></description><link>https://blog.begoodguide.com/p/i-turned-my-client-feedback-into</link><guid isPermaLink="false">https://blog.begoodguide.com/p/i-turned-my-client-feedback-into</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Sun, 17 May 2026 10:36:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!UJFs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!UJFs!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!UJFs!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UJFs!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UJFs!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UJFs!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!UJFs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:359576,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196722957?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!UJFs!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!UJFs!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!UJFs!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!UJFs!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F79fb6827-9a99-4bae-8e21-c0af9f0b8988_1920x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Before I write anything else this week, I need you to hear something first.</p><p><strong>I made a song.</strong> </p><p>I&#8217;m not usually one to follow trends but the &#8220;emo song from text/slack messages&#8221; has been SENDING me so I had to jump on it. </p><p>This was made in Suno and the lyrics are built entirely from feedback (via zoom and notion comments) I received from the first round of clie&#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/i-turned-my-client-feedback-into">
              Read more
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      </p>
   ]]></content:encoded></item><item><title><![CDATA[What's Underneath Every Burnt Out Founder]]></title><description><![CDATA[It wasn't what they thought.]]></description><link>https://blog.begoodguide.com/p/whats-underneath-every-burnt-out</link><guid isPermaLink="false">https://blog.begoodguide.com/p/whats-underneath-every-burnt-out</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Tue, 12 May 2026 11:39:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!xs4l!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>After working with entrepreneurs for years, I started noticing something.</p><p>People would come to me with completely different problems. Burnout. Marketing that felt heavy. Offers that weren&#8217;t converting. Businesses that felt chaotic behind the scenes.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!xs4l!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xs4l!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xs4l!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xs4l!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!xs4l!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xs4l!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:213775,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196720855?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!xs4l!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!xs4l!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!xs4l!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!xs4l!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3bb04caa-482c-49e7-ac5d-961c2caa8cc7_1920x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">These are all directly lifted from client intake forms. </figcaption></figure></div><p>And on the surface, all of those looked like comple&#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/whats-underneath-every-burnt-out">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[🌑 New Moon in Taurus | Plant It Here Before the Plot Picks Up]]></title><description><![CDATA[Deliberate Seeds at the Edge of Everything New]]></description><link>https://blog.begoodguide.com/p/new-moon-in-taurus-plant-it-here</link><guid isPermaLink="false">https://blog.begoodguide.com/p/new-moon-in-taurus-plant-it-here</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Mon, 11 May 2026 11:47:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RvAX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h2><strong>Welcome to Your Reset</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RvAX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RvAX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RvAX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RvAX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RvAX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RvAX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg" width="1456" height="893" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:893,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1274114,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196710834?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!RvAX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RvAX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RvAX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RvAX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F10f6b49a-97cd-451c-9400-8d90ed06d0f5_1599x981.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>New Moons are quiet. They&#8217;re dark sky, no noise, internal orientation energy. They&#8217;re the moment before you start talking and you already know what you&#8217;re going to say.</p><p><strong>This one though? This one has some electricity in it.</strong></p><p>The New Moon on May 16th lands at 25 degrees Taurus, tightly conjunct Mercury (28 degrees Taurus) and conjunct Uranus, which just crossed into Gemini at 1 degree. The chart ruler, Venus, is also in Gemini. Mercury, which rules Gemini, is sitting right next to this lunation.</p><p><strong>What that means in plain English:</strong> this is a New Moon that is asking you to get grounded and intentional right before everything speeds up. You&#8217;re setting seeds in slow, stable Taurus while all the action is already starting to gather momentum in Gemini. This is not your typical &#8220;light a candle and journal&#8221; New Moon (though, do that too). This is a lunation that is asking you to be deliberate because the window is real and things are about to move.</p><p>For business owners especially, this is a meaningful moment. New cycles are beginning. The question is whether you're going to step into them with clarity or just get swept up in the current.</p><h2><strong>A Word About Taurus</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wKGF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wKGF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wKGF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wKGF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wKGF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wKGF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg" width="1456" height="862" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:862,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:681523,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196710834?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wKGF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wKGF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wKGF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wKGF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff666992d-c00d-47d3-8e12-82ff91c84a5e_2685x1590.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Taurus is the sign of what&#8217;s real. Not aspirational, not theoretical, not &#8220;eventually.&#8221; What&#8217;s actually here, actually yours, actually worth something to you right now. It&#8217;s the sign of the body, the senses, the earth under your feet. It values beauty, steadiness, material security, and things that are built to last.</p><p>During a New Moon in Taurus, the invitation is to plant in that energy. What do you actually want to build? </p><p>Not&#8230;</p><ul><li><p>what sounds impressive</p></li><li><p>what you think you should want</p></li><li><p>what performed well last quarter. </p></li></ul><p>What do you genuinely value? What would feel good to actually have?</p><p><strong>Taurus rules worth in every sense of the word: self-worth, net worth, what you decide is worth your time and energy.</strong> New Moons in Taurus have a way of bringing you back to your own baseline. They strip out the noise and ask: what is the real thing you&#8217;re working toward?</p><p>The shadow side of Taurus is inertia. Getting so comfortable with what is that you stop moving toward what could be. This particular New Moon has a built-in corrective for that (see: Uranus at 1 degree Gemini, sitting six degrees away and absolutely not here for stagnation).</p><h2><strong>A Deeper Look at This Lunation</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Here&#8217;s what makes this New Moon different from a standard Taurus reset: the chart is doing something genuinely interesting at the Taurus/Gemini cusp.</p><p>Uranus spent the last seven years in Taurus. Seven years of disruption to our values, our financial systems, our relationship with stability and the body and the earth. That era is done. Uranus crossed into Gemini, and it brought with it a very different set of questions: How do we think? How do we communicate? How do we process information at the speed life is actually moving? What does intelligence look like now?</p><p>This New Moon is sitting at the very end of Taurus, six degrees from that threshold. Mercury, the planet of communication and thought, is conjunct the lunation in Taurus AND rules the sign Uranus just walked into. Venus, the ruler of this entire lunation, is already in Gemini. The chart is basically showing you both sides of the door at once. MAJOR threshold energy here.</p><p>What you&#8217;re planting now is meant to grow in a different environment than the one you&#8217;ve been operating in. The seeds are Taurus: steady, value-aligned, body-based, real. But the soil they&#8217;re growing into is Gemini: faster, more connected, more information-rich, more relational.</p><p>For business owners, this looks like: the grounded, values-driven foundation you&#8217;ve built is about to enter a new phase of visibility, connection, and communication. We are shifting into a completely different gear here.</p><h2><strong>The Major Aspects</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h4><em>New Moon Conjunct Mercury (3 degrees)</em></h4><p>Mercury this close to a New Moon means your mind is online for this cycle. Intentions set at this lunation are going to have real verbal and mental weight to them. This is a good New Moon to write things down, say things out loud, articulate what you&#8217;re actually beginning. Mercury in Taurus thinks slowly and carefully, which is a gift here: you&#8217;re not rushing to name something before you know what it is. You&#8217;re taking the time to find the right words. Those words are going to matter.</p><p><strong>For business owners:</strong> this is an excellent time to draft the copy, write the offer, have the conversation, send the pitch. Mercury conjunct the New Moon means the message and the intention are the same thing right now.</p><h4><em>New Moon Conjunct Uranus (6 degrees, Uranus at 1 Gemini)</em></h4><p>Uranus conjunct a New Moon always introduces an element of surprise into the cycle you&#8217;re seeding. Whatever you&#8217;re beginning has some wildcard energy built in. Plans will deviate. Unexpected opportunities will show up. The thing you thought you were building might end up being a door to something you weren&#8217;t expecting.</p><p>The fact that Uranus is right at the Gemini ingress point makes this even more interesting: the disruption is specifically around communication, information, and how you connect with people. New platforms. New conversations. New ways of being found and heard. Some of this will catch you off guard in the best way.</p><p>The invitation here is to plant your intentions with some flexibility built in. Be specific about what you want. Be open about how it arrives.</p><h4><em>Venus in Gemini (Chart Ruler)</em></h4><p>Venus rules Taurus, which means Venus rules this New Moon. And right now, Venus is in Gemini. That puts the energy of this lunation in curious, conversational, connective territory. Gemini Venus loves variety, witty exchange, ideas, and being genuinely interested in people. The new cycle you&#8217;re seeding is going to want to be social. It&#8217;s going to want to talk. It&#8217;s going to flourish in environments where you&#8217;re actually in dialogue with your audience, your clients, your collaborators.</p><p>This is not a cycle for doing everything alone and releasing it in silence. Venus in Gemini says: let people in. Be curious about who shows up. The connections you make right now are part of what you&#8217;re building.</p><h2><strong>How to Work With This Energy</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>This is a New Moon worth being intentional with. Here&#8217;s where to put your energy:</p><p>&#128073; <strong>Get specific about what you&#8217;re seeding.</strong> Taurus doesn&#8217;t respond to vague wishes. It needs concrete, sensory, real intentions. Think:<br>&#10060; &#8220;I want more abundance&#8221; <br>&#9989; &#8220;I want a full client roster that pays me X by the end of this cycle.&#8221;</p><p>&#128073; <strong>Write it down and say it out loud.</strong> Mercury conjunct this lunation means the words matter. Journal it. Voice memo it. Tell a trusted person. Give the intention some language.</p><p>&#128073; <strong>Lean into new communication.</strong> With Uranus in Gemini and Venus there too, this cycle wants you to try something new with how you show up and talk to people. A new format. A new platform. A new tone. Let yourself experiment.</p><p>&#128073; <strong>Expect some surprises.</strong> Uranus is in this chart and it is not subtle. Something unexpected will show up in this cycle. Leave room for it to be good.</p><p>&#128073; <strong>Celebrate what you&#8217;ve built in Taurus energy.</strong> Before you plant new seeds, take a moment to acknowledge what you&#8217;ve created in the last Uranus-in-Taurus era. Seven years of building under disruption is not nothing. Honor it before you move into what&#8217;s next.</p><h2><strong>Journal Prompts for the New Moon in Taurus</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><blockquote><p>What do I genuinely want to build in this next chapter? What actually matters to me?</p></blockquote><blockquote><p>Where have I been hesitating to communicate something? What would it look like to say it clearly?</p></blockquote><blockquote><p>What new way of connecting or being visible am I ready to try?</p></blockquote><blockquote><p>What from the last seven years am I proud of? What am I ready to leave behind?</p></blockquote><blockquote><p>If I knew the unexpected thing coming in this cycle was going to be good, what would I be excited about?</p></blockquote><h2><strong>&#128274; Subscriber-Only Rising Sign Horoscopes</strong></h2><p>The following horoscopes are written for your <strong>rising sign</strong> and focus on how this New Moon lands in both your personal life and your work.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div>
      <p>
          <a href="https://blog.begoodguide.com/p/new-moon-in-taurus-plant-it-here">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[The Brand and Snap, Part Two: Beyond the Feed]]></title><description><![CDATA[Your 00 Social Kit works everywhere. Here's how to extend it and add one thing that changes everything.]]></description><link>https://blog.begoodguide.com/p/the-brand-and-snap-part-two-beyond</link><guid isPermaLink="false">https://blog.begoodguide.com/p/the-brand-and-snap-part-two-beyond</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Wed, 06 May 2026 18:50:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!t9XX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!t9XX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!t9XX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!t9XX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!t9XX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!t9XX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!t9XX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg" width="1456" height="819" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/ee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:370399,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196690001?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!t9XX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 424w, https://substackcdn.com/image/fetch/$s_!t9XX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 848w, https://substackcdn.com/image/fetch/$s_!t9XX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!t9XX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fee85d342-a3a3-4522-9375-2b5d05d600d3_1920x1080.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In Part One, we built your 00 Social Kit: a color palette screenshot, brand patterns, and stickers and badges, all living in a single folder on your phone. You snap them into Instagram in under thirty seconds and everything looks unmistakably yours.</p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;0924b002-be9d-4fc6-ae9a-b068b2404a29&quot;,&quot;caption&quot;:&quot;Whether you&#8217;re someone who obsesses over every color choice in your reels, or you&#8217;re just trying to keep your feed moving, there&#8217;s a gap. And that gap is costing you.&quot;,&quot;cta&quot;:&quot;Read full story&quot;,&quot;showBylines&quot;:true,&quot;showDescription&quot;:true,&quot;showImage&quot;:true,&quot;size&quot;:&quot;md&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The Brand and Snap: Build your portable design system&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:205684594,&quot;name&quot;:&quot;Katie &#10024; Be Good Guide&quot;,&quot;bio&quot;:&quot;Architecting businesses based on the humans building them.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b121ec64-7f0b-4330-8917-3c2f75639e64_1179x1179.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2026-04-01T00:06:13.133Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/$s_!8WCo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F485f0f27-7b46-477e-9268-c1c26483b57c_2904x1666.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://blog.begoodguide.com/p/the-brand-and-snap-build-your-portable&quot;,&quot;section_name&quot;:&quot;Quick Shifts&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:192789992,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:5,&quot;comment_count&quot;:3,&quot;publication_id&quot;:2334476,&quot;publication_name&quot;:&quot;Business, Unbothered&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!w_pi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F819d525f-0e17-4774-b15b-d132efa996c8_256x256.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>
      <p>
          <a href="https://blog.begoodguide.com/p/the-brand-and-snap-part-two-beyond">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[🌕 Full Moon in Scorpio | What the Contrast is Trying to Tell You]]></title><description><![CDATA[The morning after April]]></description><link>https://blog.begoodguide.com/p/full-moon-in-scorpio-what-the-contrast</link><guid isPermaLink="false">https://blog.begoodguide.com/p/full-moon-in-scorpio-what-the-contrast</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 30 Apr 2026 15:27:56 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!2flO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2flO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2flO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2flO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2flO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2flO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2flO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg" width="1456" height="893" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:893,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1239376,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196005508?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!2flO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2flO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2flO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2flO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9dc5e215-fa7d-4643-ac1d-461fde9d5d23_1599x981.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This Full Moon on May 1st is not here to be cute about it.</p><p>Sun at 11&#176; Taurus, Moon at 11&#176; Scorpio. Fixed signs don&#8217;t let things move through quickly. They hold what they find until you actually deal with it. So whatever this lunation surfaces for you, you&#8217;re going to be sitting with it for a minute.</p><p>Which, honestly? Might be exactly what you need.</p><h2><strong>Mars is the main character right now</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dNXj!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dNXj!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 424w, https://substackcdn.com/image/fetch/$s_!dNXj!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 848w, https://substackcdn.com/image/fetch/$s_!dNXj!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!dNXj!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dNXj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg" width="1456" height="862" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:862,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:819315,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/196005508?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!dNXj!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 424w, https://substackcdn.com/image/fetch/$s_!dNXj!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 848w, https://substackcdn.com/image/fetch/$s_!dNXj!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!dNXj!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1df9af7e-26ce-41d5-b4ec-9734ea9778ea_2685x1590.jpeg 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Scorpio&#8217;s traditional ruler is Mars, and Mars is currently in Aries, the other sign it rules. So the planet running this Full Moon is at full strength, in its home sign, with zero interest in softening anything for you.</p><p>Mars conjuncted Saturn in Aries on April 19th. That was the pressure point. The moment things got forced, tested, decided. This Full Moon isn&#8217;t that moment. It&#8217;s the morning after, when the light comes in and you can actually see the room.</p><p>Whatever April built, broke, or pushed you through: this is where you find out what it meant.</p><h2><strong>What I keep seeing since that conjunction </strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>I&#8217;ve been noticing a theme in the people around me and honestly I think it&#8217;s the energy of this whole period. The universe is using contrast as a teaching tool right now.</p><p>Someone I know has been doing real work on a pattern she has of abandoning herself to take care of everyone else. She had a morning planned for herself. What actually happened was she got pulled into someone else&#8217;s crisis for hours, completely derailed by an addict who needed her in the way that pattern has always made her available to be needed.</p><p>By the end of that same day she was in a room full of people who saw her, celebrated her, held her with genuine warmth.</p><p>When we talked about it I said: </p><div class="pullquote"><p>I don&#8217;t think that was random. I think you were shown both things on purpose. Because now you can feel the difference in your body. You know what the old pattern costs and you know what it feels like when it&#8217;s actually reciprocal. </p></div><p>You can&#8217;t unknow that.</p><p>That&#8217;s what this Full Moon does. It doesn&#8217;t hand you information gently. It shows you the gap between where you&#8217;ve been and where you&#8217;re headed and makes it impossible to pretend you didn&#8217;t see it.</p><h2><strong>A note on Pluto</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Pluto co-rules Scorpio in modern astrology and stations retrograde on May 6th in Aquarius, just days before this Full Moon. </p><p>When a planet stations it concentrates its themes, so anything in your life touching power, shared resources, or what you genuinely cannot walk away from has been louder than usual this week. </p><p>Whatever this lunation reveals in those areas is going to take time to process. Pluto retrogrades through October. Give yourself the longer timeline.</p><h2><strong>This is also an ending of sorts</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>From the spring equinox through early May, every major planet has been direct. All of them moving forward at once, which almost never happens for that long. A lot got set in motion. A lot got stirred up. The retrogrades start now, beginning with Pluto, and this Full Moon lands right at that pivot point.</p><p>So if April felt like a lot, it was supposed to. This is the moment you get to stop and ask: what was all of that actually unlocking in me? What did it show me that I didn&#8217;t have language for before?</p><p>That&#8217;s the real work of this lunation. Not fixing anything. Just being honest about what you saw.</p><h2><strong>&#128073; How to Work With This Energy</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><ul><li><p>Let yourself actually receive what the contrast is showing you. Try not to just note it intellectually and move on. Sit with it. What is the difference between the two experiences trying to tell you?</p></li><li><p>Get honest about where you are still available to be pulled in the old direction. Not judgmentally. Just: is this a choice, or is it just the groove I&#8217;m in?</p></li><li><p>Follow the thing that lit you up, even if it showed up in a weird moment or an unlikely day. That&#8217;s data.</p></li><li><p>Ask yourself what April actually unlocked. Not what happened, but what it opened up in you that wasn&#8217;t accessible before.</p></li><li><p>Let the integration be slow. Pluto is retrograde through October. You don&#8217;t need a tidy conclusion by the end of the week.</p></li></ul><p><strong>Release:</strong></p><ul><li><p>The idea that you should have figured this out already</p></li><li><p>The version of yourself you were still performing for people who needed you small</p></li><li><p>The pressure to explain what you&#8217;re becoming before you&#8217;re done becoming it</p></li></ul><p><strong>Journal prompts:</strong></p><ul><li><p>Where has the universe been using contrast to get my attention lately, and what is the pattern it keeps pointing to?</p></li><li><p>What did April stir up that I haven&#8217;t actually let myself look at yet?</p></li><li><p>What would I do differently if I genuinely believed the room full of people who see me (alignment) is more real than the crisis that pulled me away from myself (self-abandonment)?</p></li></ul><p>This Full Moon is not asking you to have it all figured out. It IS asking you to stop pretending you didn&#8217;t see what you saw.</p><h2><strong>&#128274; Subscriber-Only Rising Sign Horoscopes</strong></h2><p>The following horoscopes are written for your <strong>rising sign</strong> and focus on how this Full Moon lands in both your personal life and your work. Each one also includes a song (because Scorpio is a water sign and we will probs be in our feels!)</p>
      <p>
          <a href="https://blog.begoodguide.com/p/full-moon-in-scorpio-what-the-contrast">
              Read more
          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[You're not crazy. You're just early.]]></title><description><![CDATA[On trailblazing without a map.]]></description><link>https://blog.begoodguide.com/p/youre-not-crazy-youre-just-early</link><guid isPermaLink="false">https://blog.begoodguide.com/p/youre-not-crazy-youre-just-early</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Mon, 27 Apr 2026 18:36:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RPc2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RPc2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RPc2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RPc2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RPc2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RPc2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RPc2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg" width="1456" height="956" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:956,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:3190969,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/195544242?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!RPc2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RPc2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RPc2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RPc2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F12bf569a-fb4b-46f4-9eb0-205c9a1bb784_4201x2759.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>There&#8217;s a specific kind of lonely that comes with building something that doesn&#8217;t have a name yet.</p><p>Not the lonely of being misunderstood (though that&#8217;s definitely part of it). More like the lonely of standing in a room full of people doing recognizable things and holding something in your hands that you can&#8217;t quite describe yet, even to yourself.</p><p>That was&#8230;</p>
      <p>
          <a href="https://blog.begoodguide.com/p/youre-not-crazy-youre-just-early">
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          </a>
      </p>
   ]]></content:encoded></item><item><title><![CDATA[Quick Shifts Activation: Your Embodied Standards of Working]]></title><description><![CDATA[Define the non-negotiables that shape how you show up, serve, and sustain yourself in your work.]]></description><link>https://blog.begoodguide.com/p/quick-shifts-activation-your-embodied</link><guid isPermaLink="false">https://blog.begoodguide.com/p/quick-shifts-activation-your-embodied</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Thu, 23 Apr 2026 12:03:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!xrrE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!xrrE!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xrrE!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 424w, https://substackcdn.com/image/fetch/$s_!xrrE!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 848w, https://substackcdn.com/image/fetch/$s_!xrrE!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 1272w, https://substackcdn.com/image/fetch/$s_!xrrE!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xrrE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png" width="1200" height="630" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:630,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1131114,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/194711177?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!xrrE!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 424w, https://substackcdn.com/image/fetch/$s_!xrrE!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 848w, https://substackcdn.com/image/fetch/$s_!xrrE!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 1272w, https://substackcdn.com/image/fetch/$s_!xrrE!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3b3f7951-ce0c-44b3-8c76-c506eb7d99b3_1200x630.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There&#8217;s a version of building a business that looks really good from the outside.</p><p>You&#8217;re booking clients. You&#8217;re showing up online. You have a website, an offer, probably a Notion workspace with a color-coded kanban board. Things are moving.</p><p>And yet&#8212;something still feels slightly off. Not broken (don&#8217;t be dramatic!) Just&#8230; misaligned. Like you&#8217;re playing a role you designed for yourself a year ago, and nobody told you it was okay to update the script.</p><p>I see this come up in a few different flavors:</p><ul><li><p>You&#8217;re growing, but the growth feels scattered. You&#8217;re saying yes to things that don&#8217;t quite fit, and you can feel the drift but can&#8217;t name it.</p></li><li><p>You&#8217;re questioning whether your work still reflects who you actually are now, not who you were when you started.</p></li><li><p>You&#8217;re newer to this and trying to build something intentional from the beginning, so you don&#8217;t end up in a version of your business that you have to burn down in two months&#8230;or two years.</p></li></ul><p>The common thread across all three: you haven&#8217;t yet named your standards.</p><p>Not your values (we&#8217;ve all written those). Not your mission statement (<a href="https://open.substack.com/pub/begoodguide/p/mission-statements-are-useless?utm_campaign=post-expanded-share&amp;utm_medium=web">useless, I&#8217;ve covered this</a>). I mean the actual operating principles that dictate how you show up, how your work feels to the people in it, and what you will and won&#8217;t do regardless of the pressure or the payday.</p><p><strong>Your Embodied Standards of Working are the difference between a business that runs you and one you actually want to be inside.</strong></p><p>They&#8217;re what you return to when someone makes a request that feels slightly off and you can&#8217;t articulate why. They&#8217;re what keeps your brand coherent across offers, content, and client experiences. They&#8217;re the gut-check you&#8217;ve been doing instinctively but have never written down.</p><p>Once you name them, they become a compass. And decisions get a lot cleaner.</p><p>If you want a quick version before going into the full exercise, start here:</p><blockquote><p><em>What do people consistently say they get from working with me? And am I actually delivering that on purpose, or just hoping it happens?</em></p></blockquote><p>Sit with that for a second. What came up? Because that&#8217;s usually where your first standard lives.</p><p>The full exercise is below. Inside the paid section, I&#8217;m walking you through all five steps: how to identify what people actually get from working with you, how to name your core commitments, and how to turn those commitments into clear, written standards you can actually use.</p><p>Not as a brand exercise. As a business tool.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><h2>&#128274; <strong>Continue reading for the full guided exercise</strong></h2><p>Inside, I&#8217;ll walk you through how to surface your standards, write them clearly, and make them specific enough to actually use when a decision gets hard.</p>
      <p>
          <a href="https://blog.begoodguide.com/p/quick-shifts-activation-your-embodied">
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   ]]></content:encoded></item><item><title><![CDATA[Taurus Season: Now You Have to Mean It]]></title><description><![CDATA[Aries season forced the move. Taurus season is asking if you actually meant it.]]></description><link>https://blog.begoodguide.com/p/taurus-season-now-you-have-to-mean</link><guid isPermaLink="false">https://blog.begoodguide.com/p/taurus-season-now-you-have-to-mean</guid><dc:creator><![CDATA[Katie ✨ Be Good Guide]]></dc:creator><pubDate>Sun, 19 Apr 2026 16:16:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mmcT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!mmcT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!mmcT!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mmcT!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mmcT!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mmcT!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!mmcT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg" width="1456" height="893" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:893,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1281932,&quot;alt&quot;:&quot;April 19-May20th Taurus Season&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/194701899?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="April 19-May20th Taurus Season" title="April 19-May20th Taurus Season" srcset="https://substackcdn.com/image/fetch/$s_!mmcT!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!mmcT!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!mmcT!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!mmcT!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60ca7bd-2d2e-4861-9684-2b964e54a5af_1599x981.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>There&#8217;s a very specific kind of moment we&#8217;re in right now, and it doesn&#8217;t feel subtle.</p><p>It feels like being called into a conversation you didn&#8217;t schedule. One where the terms are getting clarified whether you&#8217;re ready or not.</p><p><strong>That&#8217;s how Taurus season opens.</strong></p><p>Before the Sun even settles into its new sign, there&#8217;s a <strong>Saturn-Mars conjunction</strong> happening in Aries. Saturn in Aries is Saturn in fall, which means it&#8217;s uncomfortable, a little stiff, not operating at full power. It still does its job (Saturn always does its job), but it does it with friction. Mars is the natural ruler of Aries, so it&#8217;s home, but Saturn&#8217;s presence slows it down, weighs it down, forces it to be deliberate instead of just fast. The result is pressure that can&#8217;t discharge cleanly. Energy that wants to move but has to earn its way forward.</p><p>And then Mercury steps into that conjunction.</p><p><strong>Mercury walking into an existing Saturn-Mars meetup is not a soft transit.</strong> Suddenly whatever has been building under pressure has to be named. Put into words. Dealt with consciously. The things you&#8217;ve been sensing, the directions you&#8217;ve been quietly committing to or quietly avoiding: Mercury arriving here means they&#8217;re becoming a conversation now. With yourself, with someone else, or both.</p><p>This is the doorway into Taurus season. A reality check, not a punishment. A moment of &#8220;let&#8217;s be honest about what we&#8217;re actually working with.&#8221;</p><p><strong>Then the Sun moves into Taurus and the energy shifts.</strong></p><p>But it doesn&#8217;t go soft. Taurus is fixed earth. It&#8217;s deliberate, patient, and completely immovable once it&#8217;s decided. After all that Aries fire and the charged Mercury-Saturn-Mars activation, Taurus season is asking you to land. To stop moving for movement&#8217;s sake and figure out what you&#8217;re actually building.</p><p><strong>And underneath all of it: Uranus is moving into Gemini.</strong> We got a preview. Now it&#8217;s planting its flag for the next seven years. Uranus has spent years in Taurus shaking up money, bodies, and the entire concept of material security. Moving into Gemini means the disruption shifts into how we think, communicate, and exchange information. The ground isn&#8217;t just shifting. It&#8217;s shifting into a new shape entirely, and this season is the beginning of that.</p><p>Aries season forced the move. Taurus season is asking if you actually meant it.</p><div><hr></div><p style="text-align: center;"><em>Business, Unbothered&#8482;&#65039; is three things: astrology that tells you what's actually happening and what to do about it, quick shifts to move you from stuck to aligned, and Unbothered 101, a different way of thinking about business that starts with who you are instead of what the market wants. Subscribe if any of that sounds like what you've been missing.</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://blog.begoodguide.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://blog.begoodguide.com/subscribe?"><span>Subscribe now</span></a></p><div><hr></div><h2><strong>What Taurus Season Is Actually About</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>People love to say Taurus season is about rest and self-care, and sure, that&#8217;s not wrong exactly. But that framing misses what&#8217;s actually being asked of you.</p><p>Taurus is a builder. It&#8217;s fixed earth, which means it doesn&#8217;t just want things to feel good, it wants things to last. It&#8217;s asking: what are you actually willing to sustain? Not what sounds good, not what you&#8217;re inspired by in theory, but what you&#8217;ll still be showing up for when it&#8217;s not exciting anymore?</p><p>Aries season got you moving. Taurus season asks:</p><ul><li><p>Was that real, or was that adrenaline?</p></li><li><p>Do you want the result or do you want the process too?</p></li><li><p>What&#8217;s actually worth your time, your money, your energy?</p></li><li><p>And what have you been treating as valuable that no longer is?</p></li></ul><p>There&#8217;s also the <strong>Full Moon in Scorpio on May 1</strong>, which sits directly opposite the Taurus Sun. Scorpio rules what&#8217;s underneath, the power dynamics, the financial entanglements, the emotional debts, the things that are technically fine but feel like a slow leak. This Full Moon closes out a cycle that started with the New Moon in Scorpio back in November 2025. Whatever you were beginning to examine then, whatever you were just starting to be honest about beneath the surface, this is the culmination. Expect things to surface. Expect clarity you might not have asked for.</p><p>And then <strong>May 16 brings the New Moon in Taurus,</strong> which is the reset. New seeds, new commitments, a fresh beginning in exactly the territory this whole season has been excavating.</p><p><strong>The arc of this season is: reality check at the start, revelation at the Full Moon, recommitment at the New Moon.</strong></p><h2><strong>The Zodiac Season Challenge</strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Here&#8217;s the actual assignment for Taurus season:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!2b40!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!2b40!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2b40!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2b40!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2b40!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!2b40!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg" width="1456" height="893" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:893,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1311444,&quot;alt&quot;:&quot;Stop performing commitment. Start practicing it.&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://blog.begoodguide.com/i/194701899?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Stop performing commitment. Start practicing it." title="Stop performing commitment. Start practicing it." srcset="https://substackcdn.com/image/fetch/$s_!2b40!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 424w, https://substackcdn.com/image/fetch/$s_!2b40!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 848w, https://substackcdn.com/image/fetch/$s_!2b40!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!2b40!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4aeb0e52-fa6f-4772-96cc-d8a59fba01c3_1599x981.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Quietly, consistently, in the small choices that nobody&#8217;s watching. This season is an experiment in follow-through.</p><p>You are being asked to:</p><ul><li><p>Do the thing you said you&#8217;d do, even when the urgency is gone</p></li><li><p>Let yourself receive what you&#8217;ve actually worked for</p></li><li><p>Stop moving the finish line the moment you get close to it</p></li></ul><p>And let&#8217;s be clear about something:</p><p><strong>Staying busy is not the same as building something.</strong></p><p>Taurus season doesn&#8217;t reward hustle for its own sake. It rewards showing up with your whole self, over and over, for something you&#8217;ve consciously chosen. This is not a sprint. This is not a pivot. This is the long, unglamorous, deeply satisfying work of building something real.</p><h2><strong>&#128274; Rising Sign Horoscopes </strong></h2><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!o9bX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png" width="1456" height="36" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:36,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:15627,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!o9bX!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 424w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 848w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1272w, https://substackcdn.com/image/fetch/$s_!o9bX!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F188617f7-0368-4839-b73a-3a18f09b4aa0_2682x66.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>If you&#8217;re new here, these horoscopes are abutThis section is where we get specific. This isn&#8217;t general energy or inspiration. This is how this season is actually playing out in your life based on your rising sign.</p><p>You&#8217;ll get:</p><ul><li><p>the area of life being activated</p></li><li><p>the pattern that used to work (and why)</p></li><li><p>why it&#8217;s breaking down now</p></li><li><p>how this shows up in career and relationships</p></li><li><p>one clear action to take</p></li></ul><p>Because this season is all about being an active participant in what you&#8217;re actually building.</p>
      <p>
          <a href="https://blog.begoodguide.com/p/taurus-season-now-you-have-to-mean">
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